SEO audit report generator, in PDF

What the report contains

The PDF follows the outline of an audit report you can hand to a client or a team as it is. The first page is the summary: how many blocking problems, how many points to improve, what is already in order, and what to do first.

Then come the findings, ranked by priority rather than by category, one line per issue: what is wrong, the page, the fix, the effort and the impact. The action plan groups the fixes by type, says when to make them and how to check they are done. The last page lists what the report does not cover.

How priorities are set

• Blocking problems come first: a page in error, a noindex tag, no HTTPS or no mobile viewport keep the page from ranking.
• Impact depends on the type of check: a short title weighs more than an image without alt text. It is an estimate, and the report says so.
• Effort is rated S (under an hour), M (a few hours) or L (more than a day).
• The same fix on several pages becomes a single line of the action plan, with the list of pages.

Which pages to pick

Five well-chosen pages say more than a random sample. Take the ones that matter for revenue or visibility:

• the home page;
• the main service page or category;
• the article or page with the most visits;
• a page that recently lost traffic;
• the contact or local page, if the site targets an area.

Sending the report to a client

The name you enter appears on the cover, and the "Prepared by" field carries your name or your agency's. The footer says the report was produced with Bloomwise's free generator, with the date the pages were read: an audit report describes a site at one point in time.

What the report does not see

The tool reads the HTML the server sends, without running JavaScript. It does not measure real loading speed, links from other sites, or rankings and clicks in Google, and it only looks at the pages you give it. For the whole site, followed over time, Bloomwise runs the full audit every week and applies the fixes with your approval.